How Affiliate Marketing Works

I started learning about affiliate marketing a year and a half ago when I started working on the CPA network. For a long time it was not clear to me how everything works in this field. I do not know what to do. I do not know what to do. Occasionally, in the beginning I was engaged into all the sorts of promotions schemes, and I start seeing Internet marketing from a completely different angle.

Affiliate Marketing (affiliate marketing) is the opportunity to earn money on commission by promoting someone else's product / service. In Affiliate Marketing There are several types of participants involved in this business. Let's take a look at them and know how they work.

Type 1: Advertiser (client)

The advertiser (client) is the owner of the site / offer. Offer is usually a one-page landing page for one product. For example, like this.

A client may have several sites. But offers rarely overlap. Is that a pre-sale of the goods? Advertiser pays only for conversions. There may be a different concept of conversion in different topics, for example, ordering a free trial version of a product, downloading an application, purchasing a product / service, subscribing to a newsletter, etc.

Type 2: Affiliate

Affiliate (Affiliate / Publisher) - the person who advertise and earn conversions. This may be a freelancer, a group of people, an advertising agency. Affiliates rarely state something with the advertiser and do not tell how they get conversions. You can also learn how to set up a niche affiliate cashback or coupon website for free with revglue. Each affiliate has a unique link for the promotion. They can advertise this product on their blog. For example, if an affiliate has a beauty blog, then you can post a link to an anti-wrinkle cream. If there is no blog, then the affiliate can create a one-page website with a selling article,

Type 3: CPA network

A CPA network is an intermediary between an advertiser and an affiliate. CPA networks have account managers who communicate with advertisers and affiliates. Managers add all offers to the platform. One of the most popular platforms in this area is "Cake". People who are looking for CPA networks. Networks are important to those who will be able to earn. That is, the network should make sure and check that there is no problem at any stage of the sales funnel, that the offer has good usability, the cart is working, the conversions are tracked. Affiliates are also selected, conduct interviews, study their social network accounts, LinkedIn profiles. Before entering the CPA network, both parties must submit an application,

Type 4: Advertising platforms

Advertising platforms. A huge number of offers are prohibited for Google and Facebook. Diet pills, casinos, adult sites, etc. Most Successful Affiliates know how to circumvent all these prohibitions and are able to place any advertisement anywhere. Account managers are usually very responsive, they help to fully customize their advertising, advise that it is better to exclude, and what to target advertising. Often, they set up everything themselves, and even make landing pages for free. Popular advertising platforms: Revcontent, Content.ad, Taboola,

Type 5: Analytics Systems

Analytics systems. In the world of Affiliate Marketing, volum (dot) com is considered the most popular analytics system. It has a huge number of a / b tests and tracks everything correctly. It does not have extra functionality, and it is very convenient to visually show which campaigns are profitable and which are not.

This system is paid. There is also a free version, but it is not enough for a full analysis. You can look and try how everything is configured there. To work with this system, you need at least $ 99 / month.

Affiliate Marketing is not easy, I would even say it is very complex. I manage to run several successful campaigns, some of them last and some long. So I must say that I am still learning and hope to be successful.